Available

                 Richmond, Indiana

A supermarket building that has been empty and unused for over 10 years.

TGIF: Old School Revisited

 

 

You are either Old School or an American history buff if you recognise the name Wendell Willkie.  For the folks in Rushville and the state of Indiana he was a very important person.  If you don't know, will leave it for you to figure it out.

On a personal note, a brief health update.  Checked in with the doctor this past week.  He had just returned from lunch and met with me immediately.  As usual I was carrying a book - never know how long the wait might be.  Talked about the book and the author and that led to suggestions from him.  Have I read _____?  Do I know the writing of _______?  At some point he was explaining a plot that he recently had read, but couldn't  recall the title and/or the author.  At that moment, he pulled out his phone and I thought here comes a web search. Nope.  What happened is that numbers were punched, a call was made, a question asked - who wrote and what is the title of that book we just read? Smiling, he told me the answers.  He called his wife - Old School.

Asked if he has considered obtaining a smartphone.  Answer - no way.  Those things and computers are the domain of his wife.  No e-books neither.  Real books with covers and paper.

The "book/reading" conversation lasted some 20-25 minutes.  In the next 10 minutes, checked my problem - while not normal or completely recovered, suggested that's the best it will be, wrote the names of a couple of books that I should read and told me to call if the problem becomes worse.

Old School.

Knights of Phythias Loodge Hall

                Rushville, Indiana

While still not playing well together, will use the new layout - some older posts will be strange looking.

House of Ink

             Rushville, Indiana.

Brief note w.r.t. the blog design.  While preferring the new layout, we are not playing well together. New design makes some of the older posts rather weird looking.  Will attempt to figure out what is going on.

Monday Morning Coffee: Mediums / Messages

If you have been following along for a bit, then you know that there have been many images of various kinds of signage.  Often on painted on brick walls or roads while others are on store fronts and/or in windows.

What with this signage?  A couple of definitions to get us started.

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.

Advertising is a form of marketing communication to encourage, persuade, or to continue to take some action.

Let’s take a quick and short trip thru time.

Early and traditional – at least here in the Midwest – simple and direct messages painted on buildings usually advertising local opportunities.

Later permanent and/or temporary message boards began appearing.  These could be replaced and updated as different products became available.

 Today, in addition to the traditional wall paintings and message boards, we are seeing a different bit of signage - graffiti. 

What is the graffiti message?  Sometimes it is advertising – stop war, don’t support ______, support ______. 

Other times it is marketing, communicating the value of a product to customers and this is where the message is often a bit different and misunderstood.

The product has become the graffiti maker and the customer is the viewer.  No need to purchase something, just value the product - the maker.

Social  networking has given the ability to communicate quickly to a worldwide audience.  A photograph has become an virtual object with a short half-life.  Food/meals, shopping, walking down a street, happy hours with friends are just a few examples.  Posters are openly sharing their personal everyday lives.  Many of these shared moments include a self portrait - a selfie - I am alive and here.  

Painted messages on walls, message boards and graffiti are/have moved to social networks.  Quickly viewed, often not really seen, and with a short half-life - soon forgotten.

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MYTIME

                 Parker City, Indiana.

Davis Seed Service

                                London, Ohio