Intended to write about Content.
You know - In media
production and publishing, Content is
information and experiences that may provide value for an end-user audience.
Then decided that might have
recovered enough to be able to "walk about" and capture a few images.
An important event which requires a careful choice of tools. Now most of the
recent work - before hip problems - has been using Panasonic digital cameras
and lenses - fine light weight selection of cameras and lenses. Equipment that
could be easily carried and used.
This “walk about” required my
best equipment and decided to select my
Nikon kit. Gathered the Nikon
cameras and lenses and put them in a Domke bag as usual and headed for the car.
Never made it. Way too heavy. Now what - go back, pick up the Panasonic kit and
move ahead or forget about it?
Time for coffee and
reflection. Now what? What's important here? What are we after?
Caught between a couple of
thoughts - content/craft. In a bit of wedge.
Craft puts you in complete control over everything from the
way your content gets presented to how it meets the end-user audience.
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